Change Impetus Group

"The cycle of change often begins with disruption. New information, players, relationships, or objectives disrupt the status quo"

Laura Markos Ph.D. Consulting in the Process of Change

Social Media Marketing is changing how we do business. Consider the benefits of marketing automation...meaningful, timely communications providing multichannel, multimedia interactions.

Change Impetus Group provides businesses with highly effective marketing and business development solutions. Our solutions are comprised from our main areas of expertise in sales and marketing, information technology and leading edge application deployment.

Our 4 pillars of delivery are; business consulting, opportunity definition, social media marketing strategy, platform and application development.

We integrate branding, advertising and PR concepts to create unique value and revenue building models.

Our solutions are architected on custom social networks, e zines, RSS newsfeeds and BLOGs. We offer scalable solutions to organizations of all sizes, including mid market enterprise customers.

"If change on the outside is greater than change on the inside of your organization- you are finished" Jack Welch 

  Marketing trends in 2008 from Design Edge Canada-

NEW YORK — Advertising Age recently released a list of trends to look out for in 2008. These include the Innovation and Creativity Rule: “Targeting consumers using unconventional methods in creative places will be the gold standard for outstanding creative. Marketers won’t run away from traditional media but will leverage technology and new media to accentuate message delivery to consumers and customers. There is no turning back – and creativity will rule.”

The Power of Strategic Alignment: brand messages that are fully integrated and synchronized across all media platforms will thrive. To do this successfully, strong leadership is required. “CMOs will ensure organizations are strategically aligned. Lead agencies will be appointed to make sure all supporting agencies carry out the same brand message.”

Are you a “Renaissance Marketer”? According to Ad Age, there is a new type of marketing professional emerging. This individual will have exceptional observation skills and a holistic view of the world. They will be “part humanist, part psychologist, part anthropologist and part technologist.” As a result, cookie-cutter marketing is on its way out.

Change Impetus Group is leading in all trends!