Our Services

Social Media Wave provides UnMarketing solutions for The Human Medium.

Social Media Wave specializes in helping organizations and growing companies develop and execute strategic UnMarketing programs.

We have 3 areas of delivery for our clients:

Social Media Strategy Development

Working with ROI in mind from the onset, we will develop a collaborative, objectives based Social Eminence framework ready for execution. With time sensitive, specific events driven models, we ensure that what we develop can be executed in the shortest time possible.

Social Media Training and Workshops

Once a strategy has been developed, we can provide simple and effective training programs for any Corporate team member. From executive concepts to tactical deployment training for Social Tools or creating integrative video- we cover all the required components with hands on workshops or webinar based e learning using today's social platforms. This provides all stakeholders with timely and cost saving options.

Platforms and Technology selection

We work from the top down- meaning our heritage and working realtionships are with the largest developers of Social Media UnMarketing solutions. Our areas of expertise are in Cloud based Branded Community deployment, Interactive Video, SMM analytics, Location Based Marketing, Social CRM and creative web content like Branded Entertainment solutions.

Social Media Wave is a subsidiary of Change Impetus Group Inc. that provides direct client and agency subcontract Social Media Based Solutions.

Founded by President, Craig Stark in 2003, Change Impetus Group has been providing Business Development Solutions using web based technologies and best practices in Sales, Marketing and Partner/ Channel Marketing.

Our rapid uptake of Web 2.0 Technologies and an inherent comprehension of Social Media Strategies (collaborative computing solutions since 1986) prompted us to develop a subsidiary organization. Social Media Wave offers clients a scalable and extensible model of strategy development through to hands on deployment, reducing Cap Ex, time to market and costly mis-steps.

Our Joint Venture Partnership model allows our clients and partner agencies to focus on their best assests: Customer facing value -while we run with the complexities of outsource solution development and /or facilitation.Our model is now widely supported by emerging trends in "Cloud Computing" or offering flexible, efficient cost models of deployment also known as "Software as a Service"

Social Media Wave is currently providing solutions to the Airline, Airport and Air Rail sectors in a Joint Venture with AirGate Solutions. Our continuous development for over 2 years is now entering the market place with new concepts for businesses engaging with the traveling public.

Notable milestones are:

Development of the "Passenger Experience Index" framework for Humanizing the interactions passengers encounter. Partnering with colleagues from Analytics, Market Research and Brand Consultancies with the concept as an Open Source Model to benefit all stakeholders.
Creation of the "Social Eminence Framework" and supporting workshops supported by key JV partners.
Development of a new subsidiary called "Social Loyalty Group" to provide Brand Loyalty programs with new extensible platforms and services.

Past accolades were for our Innovation Exchange Top 3 World Wide entry into Automotive Marketing with our "Green Family Fleet Program" created with a Social Media Community based Solution.

Work with us!

Social Media Wave is interested in working with new clients, partners and agencies.

We provide solutions for clients in many verticals including Pharmaceutical, Wellness, Restaurants, Airlines, Airports and Air Rail.
We work with development partners in Joint Ventures to integrate solutions and develop sales operations and channels.
We work with interactive and digital agencies to extend value and create new opportunities.

Contact Us to discuss your opportunities!