Change Impetus Group

"The economic crisis doesn't represent a cycle; it represents a `reset.' It's an emotional, social, economic reset. ... People who understand that will prosper. Those who don't will be left behind." Jeff Immelt, CEO, of General Electric 

Industy experts weigh in on Web 2.0 Trends for 2009

2008 was the year that Web 2.0 became more mainstream. More ad agencies, businesses, and non-profits used Web 2.0 tools as a way to build community and relationships, cross promote products and issues, and integrate their online and offline marketing strategies. Some like Zappos were extremely successful and nailed their Web 2.0 strategy while others like the makers of Motrin were burned by mommy bloggers for not doing proper research on their target audience.

Change Impetus Group is now offering multiple options for SME's to get up to speed with a strategic Web 2.0 implementation for 2009. Look for the new Bizzweb20.com link in our services page early in January 2009!

 Nate Ritter: Entrepreneur and Web Developer
“The biggest changes have already started, but we'll see the tech take shape and make more money in 2009. They'll make money because they'll be forced to with the drying up of available VC and angel capital.

(1) Location based services will proliferate and become more useful to the end user.

(2) Aggregation services will change from just "drinking from the fire hose" to become very specific aggregation tools, perhaps with very specific use cases. The amount of data we can consume as humans stays limited, but filtering that data to become useful for specific reasons is not only something that's doable, it has an incentive... targeted customers. Those customers might be businesses or consumers, but the days of shooting from the hip with a shotgun approach are quickly ending. Shooting from the hip will stay, because it's fast, easy and cheap (and will get faster, easier, and cheaper) to build web applications. But being fast doesn't mean you're being smart.

I truly believe that 2009 is a huge opportunity. The bigger the threat, the bigger the opportunity.”

Nate Ritter's Website and Blog:

Please see the entire Blog at http://www.fastcompany.com/blog/allyson-kapin/radical-tech-0