Change Impetus Group

Cloud Communities are a new social marketing innovation. They make it easier to create ongoing conversations and relationships with customers within social networks, with the added ability to tap into personal networks to spread a brand's messages by "word of mouth".

A brand creates, manages and measures the community in one place (site) and the entire community (content + membership) is automatically syndicated onto many different sites across the web. The community itself is fully integrated into each of those sites, so it can grow virally.