Change Impetus Group

Our expertise in in channel business development, marketing and creating lasting revenue building strategies. We can also build and deploy solutions in almost real time to give you measurable competitive advantage.

Change Impetus Group has devloped a unique web 2.0 based channel marketing solution. Using a combination of outbound e marketing and newsletter campaigns plus a partner or channel member portal, allows us to create a dynamic presence for your channel partners.

A co branded e magazine is one way to assist partners in co-branding yours with theirs. Until now, channel based communications engines cost over $50,000 to develop and deploy. Agencies charged thousands of dollars per month to set up a similar system. Today, we can set up and deliver a co branded magazine with outbound delivery, advertising, polls and surveys, embedded links, video and more for a reasonable set up fee and a monthly Software as a Service payment.

Creating and delivering timely product and support or services information, training or sales and marketing launches can easily be implemented using our community based platforms. Each partner gets their own neighbourhood, with profiles, blogs and event management features. Setting up a campaign is quite easy, allowing resources such as webinars, video training etc. to be readily shared and commented. News releases are continuous and can be added to your RSS feed and delivered to a partner's desk top with a custom widget. This keeps your brand comfortably in front of your partners key personnel, building constant awareness, mindshare and business growth.

Customer Satisfaction can be constantly monitored by analysing key phrases within several Social Media sites and PR can be altered or developed to maintain a tight control on perceptions and realities. The power of social analytics is now a reality that can be developed into larger solutions, for those companies who want to take PR and Social Media Marketing to a higher strategic level.

Change Impetus Group has a scalable delivery ability and partnerships with the industries leading Social Media Software Companies.