Change Impetus Group

 

Today, inbound marketing is replacing traditional outbound marketing in a big way. Old models of creating revenue by making and implementing strategic decisions that drive corporate performance are no longer valid. To us, strategic marketing requires integrative thinking that allows branding, positioning, strategy and tactical marketing components work in new ways. To increase business success, this type of methodology is a requirement - not a selective or departmental anomoly. If you are seeking to grow your firm's top line revenue and increase your marketing return on investment, you must be working with our team.

We offer short term engagements in support of assisting you to keep on budget and ensure success in your marketing efforts.

Opportunity Definition and Branding

Bringing your product or service to market requires a sound review of marketing plans and strategies. Every plan sounds great on paper, but tends to steer clear of milestones in most key metrics in the first 6 months of execution. With our depth of knowledge in marketing such as distribution, channel partnerships, strategic alliances and affiliates, we will show you how to navigate through the red herrings. Leveraged partnerships can account for rapid growth, stable revenue and new market exposure.

Your branding must be reviewed against these opportunities. We can assist in re-branding for new markets,clients, products and services. As us about some of our examples.

Marketing Communications

Before you launch your new marketing plans, let's review your brand integrity and the look and feel of your supporting media. Change Impetus Group can create new whitepapers, photographic and video imaging, screen captures and animated slide shows, DVD samples etc. We can produce viral campaigns with video to set you apart from your competitors. Do your downloadable sales brochures look tired? We can create simple and effective .pdf transformations to make them represent your product or service in a new light.