Change Impetus Group

"The cycle of change often begins with disruption. New information, players, relationships, or objectives disrupt the status quo"

Laura Markos Ph.D. Consulting in the Process of Change

Social Media Marketing is changing how we do business. Consider the benefits of marketing automation...meaningful, timely communications providing multichannel, multimedia interactions.

Change Impetus Group provides businesses with highly effective marketing and business development solutions. Our solutions are comprised from our main areas of expertise in sales and marketing, information technology and leading edge application deployment.

Our 4 pillars of delivery are; business consulting, opportunity definition, social media marketing strategy, platform and application development.

We integrate branding, advertising and PR concepts to create unique value and revenue building models.

Our solutions are architected on custom social networks, e zines, RSS newsfeeds and BLOGs. We offer scalable solutions to organizations of all sizes, including mid market enterprise customers.

"If change on the outside is greater than change on the inside of your organization- you are finished" Jack Welch 

"The economic crisis doesn't represent a cycle; it represents a `reset.' It's an emotional, social, economic reset. ... People who understand that will prosper. Those who don't will be left behind." Jeff Immelt, CEO, of General Electric 

Industy experts weigh in on Web 2.0 Trends for 2009

2008 was the year that Web 2.0 became more mainstream. More ad agencies, businesses, and non-profits used Web 2.0 tools as a way to build community and relationships, cross promote products and issues, and integrate their online and offline marketing strategies. Some like Zappos were extremely successful and nailed their Web 2.0 strategy while others like the makers of Motrin were burned by mommy bloggers for not doing proper research on their target audience.