Social Media Wave BLOG

Steve Jobs influence and a review of 2011

Written by Craig Stark
Saturday, 31 December 2011 14:45
1 2 3 4 5 (0 votes) As I sat on the couch the last few days nuturing a nasty flu bug, I read the Biography of Steve Jobs. I am sure many of you have read it as well. It is as much a personal reflection to me as it was a chronology of Steve's life. I grew up in the shadow of the tech industry just a few years behind Steve. I actually headed to Silicon Valley after I graduated in 1982. I too sat in the reception lounge of Apple in Cupertino with countless other grads seeking employment. I saw that Jobs had simply taken the *customer experience* as the central focus of everything Apple should, would and could do. The book explains the challenges in delivering on this promise. Add a comment
Last Updated on Saturday, 31 December 2011 20:49
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Hyper Local Content makes Un Marketing work

Written by Craig Stark
Friday, 11 November 2011 20:54
1 2 3 4 5 (1 vote) I have been working with some new developers on a strategic platform which brings new ways to engage with customers and prospects. The usual model is to gateway the WiFi and force feed some sort of commercial viewing or give away personal info or gather feedback to allow you onto the Internet. Tagged underHyper Local content narrowcasting local zone Wi Fi N Zone solutions customer engagement social segementation Add a comment
Last Updated on Friday, 11 November 2011 21:54
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Agency SM pyramid scheme has to be revealed

Written by Craig Stark
Friday, 28 October 2011 16:08
1 2 3 4 5 (1 vote) I have been reviewing ads all over the net which are looking for Social Media Gurus, Experts and Strategists. This is a sign of the times and also indicative of the major disconnect in the value chain between agencies and clients. The other shocking connection that I am sure any saavy client can uncover is that the agencies are scrambling for talent while trying to make profits. I looked on Craigslist and saw 3 such ads posted just today. Add a comment
Last Updated on Friday, 28 October 2011 16:51
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Innovating the adjacent possible

Written by Craig Stark
Thursday, 25 August 2011 17:40
1 2 3 4 5 (1 vote) Adobe Flash Player not installed or older than 9.0.115! I really liked this video by Forrester analyst James McQuivey. Social Media is a game changer in the context of this video. Add a comment
Last Updated on Thursday, 25 August 2011 17:50

Social Media Handbook updates

Written by Craig Stark
Thursday, 25 August 2011 15:24
1 2 3 4 5 (1 vote) Just finished looking over the social media handbook from Accenture. It does a good job of framing the background of social media as it crept into business, went into trial and error mode, full testing and pilots to now getting on with implementation. Strategy planning is imperative and top down is the only way to go as social strategy is required across all levels and departments. Social media is not just another channel to exploit. Add a comment
Last Updated on Thursday, 25 August 2011 16:14
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