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Business Development

B2B Services We Offer: Corporate Strategy and Growth Optioning for Technology Companies We will lead your venture path Optioning Exercise which will lead to strategic growth opportunities. Nascent IP management to IP as a product (IP Law and Patent Agency Partners) Extending business growth with new customers and segments. Identifying and reaching out to new…

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Why being ahead of the boat in innovation can suck

The worst place to be in any business or startup is realizing you “missed the boat”. All of your ideas and subsequent efforts are aligned with a market dynamic that leaves you behind the curve. There are many reasons and as many business analysts which can identify the exact moment and move, that then fit neatly into…

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Reinventing the Startup Model via Hyper Innovation

This year brings about some sad commentary about the future of the startup as we know it. The startup failure rates are statistically still very high and the huge VC funding push is starting to wane. The goal in 2015 was to be an out of the gate Unicorn with a $Billion plus valuation with…

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Why market timing matters in Lean startup execution

In terms of the Lean startup, market timing is sort of like the stock market. If you get lucky, you can buy stocks low and sell them high to make a profit. It takes some effort to time markets well. It takes more than effort to make the process repeatable and scalable (and not losing…

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Selling Technologies vs. Products for Validation Learning

I was having a conversation with some colleagues about development of the MVP (Minimum Viable Product) and the related sales cycle. I argued that it’s easier to sell the value of an underlying technology than a product. The following is my explanation as to why that is in many cases. Most entrepreneurs we encounter these…

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Why strategic partnerships should be on your radar

Several influential entrepreneurs have written about getting a startup to growth stage and had negative remarks about the reliance on partners to do the selling. In principle, that notion is correct. The “idea guy or inventor” SHOULD be able to get the basic product or service to a customer for both validation and also make…

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About Us

Craig Stark, Managing Director Technology Innovation Strategist & Business Development Specialist Unlocking value and providing a clear path to results is what we do best. We understand the issues when it comes to budgets, time to market and the politics of people- customers, investors and other stakeholders. (We have been in each category ourselves!) We…

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